Richard Shear A History of Brands review, recensie en informatie economieboek over de oorsprong van consumentenmarkten. Op 22 juli 2025 verschijnt bij Rockport Publishers het nieuwe boek van Richard Shear. Hier lees je informatie over de inhoud van het boek, de auteur en over de uitgave. Een Nederlandse vertaling is niet verkrijgbaar.
Richard Shear A History of Brands review en recensie
Als er in de media een boekbespreking, review of recensie verschijnt van A History of Brands, Origins of Consumer Markets, het nieuwe boek van Richard Shear, dan besteden we er op deze pagina aandacht aan.
A History of Brands
Origins of Consumer Markets
- Auteur: Richard Shear (Verenigde Staten
- Soort boek: economieboek
- Taal: Engels
- Uitgever: Rockport Publishers
- Verschijnt: 22 juli 2025
- Omvang: 160 pagina’s
- Uitgave: gebonden boek / ebook
- Prijs: $ 24,99
- Boek bestellen bij: Amazon / Bol / Libris
Flaptekst van het boek van Richard Shear over de geschiedenis van merken
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.
In this comprehensive guide, Shear traces the origins and growth of some of the world’s most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
In A History of Brands, you’ll explore:
- Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
- Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
- Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
- Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.
- The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.
A History of Brands is more than just a history book; it’s a deep dive into the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.
The School of Visual Arts (SVA) Masters in Branding book series offers an in-depth exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Richard Shear is an entrepreneur partner and chief creative officer of Invok Brands. His expertise lies in helping clients uncover the visual heritage of their most iconic brands and using this design equity to help them build and position these brands in ways that inform, connect, and motivate. As a member of the School of Visual Arts founding faculty of the Masters in Branding program, Richard teaches The History of Branding, focusing on the interconnected evolution of global consumer culture and visual history through the last two millennia and its influences on contemporary retail brands.